EveryMatrix (EM) is a company that offers award-winning iGaming software solutions. When I first joined their Design team back in 2012, EM was going through a re-branding. I had the great pleasure and luck to be part of the team that handled it.
There was a lot of sketching done but we finally set with the dice. It seemed to be the most suiting since it seemed to be a very good metaphor for the types of products that EveryMatrix has in it’s portfolio - they all have something to do with the games of chance.
EveryMatrix and some of it's sub-brands.
The dice animation for the EM Sportsbook product.
Every product dice has different contents.
General product presentation animation.
PartnerMatrix product presentation video.